Threads crosses record 100 Million Signups in 5 days. Meta’s new social media platform, Threads, has become popular. In just one week, 100 million people from all over the world started using it. This is a lot faster than another computer program called ChatGPT, which took two months to get that many users.
But Threads still has a wide gap to cover compared to well-established networks like Facebook, which has 2.9 billion members, and Instagram, which has 2 billion users.
Twitter, seen as its main rival, has between 300 million and 500 million users. Also Twitter has reacted to Threads’ increased visibility and popularity. By discreetly and not-so-subtly making references to it.
Twitter’s legal department even accused Meta in a letter of violating intellectual property rights. Legal disputes can consume a lot of time and resources.
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The ability of Threads to maintain users’ interest and engagement over time will determine its success.
This difficulty is demonstrated by the experience of Google+, which saw an initial spike in sign-ups but struggled to deliver long-term value and sustain user engagement.