More website traffic means more customers. To increase the number of visitors on your website we need to perform search engine optimization, called SEO.
In simple words it is a process to reach to your targeted audience/niche.
One of the top strategies of SEO is link building. Which increases the traffic.
In this article you will learn about backlinks in simple and easy words.
What is a backlink?
A backlink is a link that connects a webpage on one website to a page on another website.
In simple language, the links that come from any other website to your website or blog are backlinks.
For example: If your post or home page is link with another website’s post and when a visitor clicks on that link and reaches your post or home page, that link is a backlink.
This will start driving traffic to your website or blog, which is a great thing for your website.
I hope you have a good understanding of “what is a backlink”.
Following are some terms related to backlinks which you need to learn:
Link juice:
When a page on our website links to another website, link juice is pass. Which in turn increases our PageRank, increasing our Domain Authority and Page Authority.
High Quality Links:
When our site gets a link from a good website, which has a high domain authority, we call it a high quality backlink.
Low Quality Links:
A link that comes from any Spam site, porn site or any site that Google has declared as spam is called a low quality link. Such links are not very good for our website or blog.
No Follow Link:
These links come to our website from another website, but they have a no follow tag, which does not pass the link juice. Because link juice is does not pass, our website does not benefit from these links.
Do Follow Link:
These links are very good for our website, these links come from other website to our website and they have do follow tag, which makes link juice pass and our website rank. Helps to increase.
Internal link:
This link connects one page of our website to another page of the same website.
External link:
When we add a link to another website in our article, it is call an external link.
Anchor text:
Anchor text refers to the words or sentences on which the link is place, which appears in front of the user and on which the user clicks. It is just like a hyper text.
For example: If we attach a link to “How to increase traffic to your blog?” then these words are anchor text.
Why is backlink important for SEO?
Backlinks play a very important role in SEO, the more high quality links your website has, the higher your website or blog rank will be, and the more Google bots will rank your website. That will give increase importance of your blog or website.
Building backlinks improves traffic and domain authority, making your website more popular. That people wanting to visit your site.
Benefits of Backlinks
- Backlinks increase organic traffic
When our site receives a link from another website, the link juice is transfer to our website from that website, causing our article to rank higher in the search engine results page. And then organic traffic starts coming to our post. Organic traffic is great traffic for our website.
- Posts are quickly index in search engines.
When our website gets a backlink from a high-quality website, then when Googlebot crawls our website pages, it also crawls that link and Googlebot thinks it is A very important page, which makes Google bot to index our article faster.
- Referral traffic is obtain from the backlink
Referral traffic refers to traffic that is not organic but comes to our website through a link. This traffic is good for our website because this traffic comes from high authority site on our website. Backlinks are the best way to get referral traffic. Page views of our website increase. Targeted traffic to our website. Bonus rate also decreases.
- Domain authority is improve
Link building improves our website’s domain authority, which is good for our website. Backlink building passes link juice which improves domain authority.
Websites with high domain authority rank well in search engines.
How to create backlinks for blog?
Backlink building is very important for your blog because link building is very useful for blog, I have told you the importance of backlink in SEO, now it comes to how to get quality backlink.
Before I tell you how to build backlinks, I want to tell you one important thing. We must always link to the same website that is related to the topic of our website.
For example: If you publish food related articles on your website then you need to get backlinks from the food related article writing website.
- Write a high quality article
You have to publish high quality article on your website because Google bot likes quality content and gives them good ranking. The better the content of your post, the more likely it is to rank on the first page of a search engine. When a visitor reads these posts, he might like a post and use your post as a referral link to his website.
- Guest post
In today’s time, this is a very good way to get backlinks. You can guest post on any website related to your topic, which gives you a do follow link. The link juice goes through the do follow link, which increases your website’s rank.
- Comments
This method is also useful to get backlinks, but this way you get no follow links only. It is not as good as a do follow link but it can bring traffic to your website. Thus, you have to comment on the site related to your website topic and you also need to insert your website link with the comment.
- Submit the blog to web directories
A web directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web. Historically, directories in list entries on people or businesses, and their contact information; such directories are still in use today
You can get quality backlinks by submitting your blog to web directories. This is a great and easy way to get links. While choosing directories, it should note that its authority is good.
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